Optimizing WordPress Performance | Increase Website Speed

Optimizing WordPress Performance | Better website Speed

In the previous tutorial, we learned how to install and utilize WordPress to build and administer our very own website in this WordPress. 

As the size of your WordPress website increases, the quantity of content, pictures, code, and other media assets increases as well.

A larger webpage will take longer to load. To prevent WordPress’s sluggish response time, you need also devote time and energy in Optimizing WordPress Performance.

It will guarantee that your pages load fast and effectively, ensuring that your visitors are satisfied and want to return.

Everybody has encountered a sluggish website at least once and experienced the irritation associated with waiting interminably for it to load.

Considering this into factors, investing some effort in optimizing WordPress performance of your website is a really smart idea. 

The greatest feature of WordPress is how simple it is to optimize it, owing to the abundance of plugins and other solutions accessible.

Without any technical experience, you can increase website speed of your your WordPress website super fast. 

To get you started, we’ll go through a few WordPress optimization methods that can significantly increase your website’s performance.

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1. Implementing Caching Plugins for WordPress

The very first action in optimizing Website performanceof your site is to install a cache plugin for WordPress. In a nutshell, a cache is a data storage area for temporary data. 

In the majority of instances, active data is cached, resulting in faster loading times.

For instance, when you visit a regularly frequented website, your browser caches a part of the web’s static information.

As a consequence, the browser requests less files and information from the server, resulting in a faster loading time and increase website speed.

Instead of loading all PHP scripts each time someone refreshes or re-enters your website, WordPress caching plugins create a static version of your website and send it.

The most frequently used WordPress caching plugins are:

A comprehensive tutorial on how to install the WP Super Cache plugin for your WordPress site can be found here.

2. Optimizing Images in WordPress

Image optimization is also another critical job that must be completed to ensure increase website speed. 

Generally, there are two major causes of delayed picture loading:

Using too very large images. For instance, uploading an image with a dimension of 500 × 500, but your website resizes it to 100 x 100. As a consequence, the visitor’s browser must first download the bigger file, then scale it down before displaying it. 

The correct method would be to just upload a 100 by 100-pixel image, to avoid the tedious process of scaling the image down.

Additionally, the picture would take up less space in this manner, resulting in an overall in increase website speed. 

The images have not been completely compressed. By compressing your image files correctly, you may save a lot of space and bandwidth. 

A comprehensive method for locating and scaling down such pictures may be found here.

gzip Compression Enabled for WordPress. Enabling gzip compression for a WordPress site is an excellent method to Optimizing WordPress Performance and increase website speed. 

In a nutshell, gzip compression works by identifying and temporarily replacing identical strings in a text file, resulting in reduced file size.

There are many methods for enabling gzip compression:

Using the .htaccess file to enable gzip compression (recommended). A more comprehensive WordPress lesson is available here.

Using WordPress plugins such as GZip Ninja Speed to enable gzip compression.

One thing to bear in mind is that gzip compression may result in a small increase in CPU use. If CPU use is not a concern, gzip compression is an excellent method of Optimizing WordPress Performance of your website.

3. Deferring JavaScript processing in WordPress

The majority of themes, plugins and social network add-ons make extensive use of JavaScript, which is loaded first when a website is accessed. 

This will prevent the HTML and other visual elements from appearing until the JS has been loaded.

You may delay JavaScript processing so that visual components show quicker, but different social networking buttons and other JavaScript-based information is loaded later.

This is an often missed method suggested by Google Developers. You may easily do this in WordPress by using plugins such as WP Deferred JavaScripts or Speed Booster Pack.

A more comprehensive explanation of how to integrate these tools into your WordPress website is available here.

4. WordPress Performance with CDN

Utilizing a content delivery network (CDN) accelerates WordPress by caching content in many data centres located around the globe.

After a visitor visits your website, the visitor’s content is provided by the closest accessible data centre, giving in a more positive front-end experience.

Additionally, CDNs work well with WordPress caching plugins, and there are several free options available to get you started. 

For instance, Cloudflare offers a free package that includes both CDN and DDoS protection.

You can find detailed instructions on how to install it on WordPress in this tutorial.

5. Query String Removal from Static Resources

GTMetrix and other WordPress Performance optimization tools recommend that you remove query strings from CSS and JS to enhance their caching.

Several additional WordPress plugins, like the previously mentioned Speed Booster Pack, may assist you with this job. 

For more detailed information, please see this tutorial.

6. Activating Lazy Loading

Traditionally, when a web page is opened, all of its content is immediately loaded, a process known as eager loading.

However, it is possible to defer instantiation of some objects (such as pictures) until they are required, a technique known as lazy loading.

This is the most often used technique is to show pictures only when they are visible from the visitor’s perspective or on the screen.

All you need to do is install and activate a plugin such as Lazy Load or Rocket Lazy Load.

7. Securing WordPress

Finally, and maybe most importantly, if you want to build a successful WordPress website, you must strengthen its security. 

Just as WordPress is the most used content management system in the world, it is also the most hacked.

There are, however, a few steps you may take to safeguard your website from hacking and other harmful activities:

Updating WordPress. One of the most critical components of maintaining a secure environment is always updating and using the most recent versions of WordPress, themes, and plugins.

The majority of updates contain security patches that address known vulnerabilities and prevent them from being exploited in future versions.

Hackers often exploit websites that are running an older version of WordPress that has a known vulnerability.

By default, WordPress updates itself when a new version is released; however, this functionality may not always operate or may be disabled on certain servers.

When a new version of WordPress is released, a notice will often appear at the top of your Dashboard. 

Additionally, you may update your themes and plugins via the Dashboard -> Updates area.

Utilization of Distinct Usernames and Passwords. Admin is the default login for all WordPress installations

It is strongly advised that you update it, as this will provide an additional degree of protection for your login credentials.

Consider a scenario in which someone knows your password but not your username.

As a consequence, the individual will be unable to access your dashboard due to their lack of knowledge of the username. 

Leaving the value as admin simplifies the hacker’s work, and as such, it should always be altered.

When creating a password, ensure that it has a combination of numbers, capital letters, and special symbols. 

If you’re having trouble remembering all of your passwords, you may save them using programs such as the Last Pass.

This will save you the hassle of memorizing several passwords while enabling you to experiment with the password complexity level.

WordPress Backup. Backups are critical for every website. 

This will not only improve your security but will also offer a dependable method for restoring your site in the event of unforeseen problems or difficulties.

Backups may be performed manually or automatically. The manual approach would include downloading the WordPress site’s files and MySQL database.

However, if you often create new articles, edit existing ones, or administer several websites, manually uploading everything each time may be a real pain.

The majority of hosting companies today provide automatic account backups. 

You may also utilize WordPress plugins to automate backups on a monthly, weekly, or even daily basis.

They will save you much time and also enable you to backup your WordPress files and database to a remote place such as DropBox. 

You may make use of plugins such as:

UpdraftPlus: a plugin that allows you to backup and restores WordPress to a remote location.

BackUp WordPress: a lightweight backup plugin that automates the backup process. 

These are some of the fundamental stages in hardening and securing your WordPress website. You can find more security tips and techniques in our article as we update our blog on regular basics.

What Is Next?

More Healthcare Leads can help you. We are a Healthcare Digital Marketing Agency that specialized in medical website design, lead generation and healthcare marketing for large and small medical practices, hospitals, affiliates and medical manufacturers. 

We have built our reputation on delivering strategic marketing solutions that generate significant results for medical practices. Contact us now for more information and a free quotation on our Medical Web Design Services!

A Web Developer and Digital Marketer from Nigerian who is in love with learning, teaching and helping startups and small business owners build confidence.

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