With the buzz going on every day about digital marketing, it is likely you are behind your competitors, you want to improve or you have not even started employing digital marketing to your profession, skill or business. And if that’s true, then, you are not doing things right.
Pioneered by Guglielmo Marconi in the year 1895, the term Digital Marketing was first coined in the 1990s. And since then, there has been a considerable increase in the world population and the number of people adopting digital marketing has increased numerously.
According to statista, almost 4.66 billion people were active internet users as of October 2020— that is around 59% of which 91% of the total internet access world are from mobile phones.
By Connecting billions of individuals worldwide, the internet is a place for the modern information society for you and me, But that’s not digital marketing.
What is Digital Marketing
Each with its own ideology and perception, let us look at them:
Hubspot said it encompasses all marketing efforts that use an electronic device or the internet.
Digital Marketer viewed it as the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
Marketo refers to it as an advertisement delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Investopedia said its use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.
Hey, you understood something unique in each definition above? For digital marketing to take place there must be an electronic device, a medium and information.
In simpler form…
Digital marketing is a process of reaching out to your customers or prospective customers with information (blog, social media post, ads) about your skill, profession or business, through an electronic device (phones laptops, etc), and a medium (social media, email, search engines, etc).
Don’t get confused with the buzzwords you might be hearing or getting from the internet: “Digital Marketing”, “Internet Marketing” and “Online Marketing”.
Most people argue that Internet/Online marketing is a subset of digital marketing, and I concur with the opinion. There is a difference between the two phrases.
Digital online marketing can only be achieved through the internet, while digital offline marketing involves traditional marketing like an electronic billboard, Tv marketing, radio marketing, phone marketing (like cold calling and QR codes).
So when you come across the phrase “online marketing” don’t get confused. This post is about simple online marketing guides for your business, skill or profession.
In this post, digital marketing means online marketing.
I hope you now understood what digital marketing is?
You did well dear.
6 Reasons to use digital marketing for your business
Still in doubt if digital marketing is good for your business, or tired of traditional marketing?, well, the Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%.
Now, more than ever, businesses are tapping into the opportunities the digital world offers. This shows that online marketing plays important role in people’s decision to make a purchase.
It’s time for your business to adopt online marketing and enjoy the benefits:
1. Your brand awareness:
Online marketing helps you create a brand awareness that will make you stay in people’s mind and help you set a solid foundation of trust between you and the customers.
2. Digital marketing is cost-effective:
Online marketing helps you save money and gain more leads. It is far cheaper than traditional marketing. And if done correctly, the ROI is very huge. Though the amount you spend will affect your campaign’s success. It allows you to choose your budget and set the amount that works for you.
3. Reach your ideal or potential customers globally:
Online marketing helps you reach more audiences and target ideal customers interested in your product or services around the world. It also helps you to make an impact early when people start looking at your product. With traditional marketing targeting, people are not possible.
4. Optimize and Measure your result:
The ability to measure your campaign result is one of the benefits that make online marketing entirely different from traditional marketing. you can track all the results of your campaign. This is essential to know if your strategy is driving good results.
5. Keep up with your competitors:
You are bound to compete with other brands when running or starting a business. With online marketing, you have every chance against big brands. Create content more amazing than theirs and outrank them. Do what your competitors are doing.
6. Impressive ROI:
Online marketing can yield a huge ROI. This depends on the efficiency and optimisation of your strategy. The more efficient and optimised your campaign is the more ROI.
7. Digital marketing levels the playing field:
Limited budget and resources always push small businesses out of the game for big brands to take over. However, digital marketing helps to level the playing field by allowing smaller brands to remain competitive online.
8. Generate a Consistent Lead Pipeline:
Build credibility, and digital marketing will help you generate consistent leads and sales from traffic.
Online marketing is a great opportunity for your business to grow and gain more valuable leads. Start taking advantage of online marketing today.
7 Categories of online marketing
To grow your business with online marketing successfully, you must have a strategy. This strategy must be based on or through one or more of the seven big categories of online marketing.
This can also be grouped as paid media and non-paid media.
Paid media is any media you paid for to advertise your business. This includes SEM, PPC or any payment you made related to advertising your business.
Non-paid media are your blogs, your social media profiles, your website, and any images you produce that you did not pay for to advertise.
Below are seven categories of online marketing:
Why is Digital Marketing important for your business and profession?
Hey, I have some questions for you. Are you ready?
How many minutes or hours do you spend in a day watching the news on television or listening to the radio? Or maybe you like “zee world” hahaha…
I only watch sports or listen to a particular program on the radio, and this happens sometimes in a week or months.
Another question for you. Hey, don’t make it hard on yourself.
How many minutes or hours do you spend in a day browsing the internet with your laptop or mobile phone? Am certain you do that almost every day. Even now you are reading this blog post on your phone or laptop, right?
Cybersecurity ventures predicted that humans on the internet will triple from the year 2015 to 2022 and hit 6 billion. They also predict that 90 percent of the human population, aged 6 years and older, will be online by 2030.
This tells you that the evolution of online marketing was the death of traditional marketing.
Hey, am not saying that traditional marketing is dead really, but studies show that Google and Facebook generate more revenue than any traditional media company because they control the online marketing space.
Traditional and online marketing serve different purposes. So when considering which marketing strategy is best for your business, you should have your audience in mind, where they get their information from and use that to make your decision. Don’t worry we will talk about that down the line.
How to market your business online
If you are still with me to this point, kudos, you are amazing!. Let us keep it rolling.
I guess right now you are tapping yourself and eager to start or improve your online marketing right away.
Well, what is your strategy?
Developing an effective strategy for your business is the most important thing you should not overlook in your online marketing.
This strategy and tactics will guide you on how to achieve your online marketing goal for your business.
For example, a teacher teaching in a class found out his students are not following whenever he’s teaching. He came up with an idea on how he will make it easy for the student to understand his teaching whenever he is teaching them.
Do you know what the teacher did? Haha… I will tell you.
He decided to be teaching his students with stories. And for every one hour he teaches, the student will go for a ten minutes break. At the end of a class session, he will give a five minutes test and a take-home assignment. This strategy yielded a positive impact on the students and their results were amazing.
This little story is applicable to any profession or business like yours. Now I want you to think of how this story will relate to your business.
Here are 4 questions you should answer before you get started with digital marketing:
1. How Much Do You Need to Make?
Goals are powerful—they can focus attention on achieving desirable outcomes.
Successful online marketing must have a goal in mind. What is it you want to achieve, how you want to achieve it and when you want to achieve it?
For example, your online marketing might be to create awareness, get more shares, get more leads or buy a new car. But the ultimate goal of any business should be ROI.
If you don’t know what you want to achieve with your online marketing, you risk wasting time and money — both of which will hurt your business.
By setting a goal you have a clear focus of what you are aiming at.
2. Who Are You Marketing To?
Social media today defines Customer Personas as a research-based profile that depicts a target customer. These are the behavioural, demographic, and psychological characteristics of your buyers.
If you don’t understand your buyer persona you can’t create an effective marketing strategy. This is because your ideal audience might vary depending on the goal you have for a specific product or service.
Understanding your buyer personas is very important in your content creation, product development, lead generation, sales follow up, and anything relating to customer acquisition and retention.
For example, older people tend to hang out on LinkedIn while younger ones tend to hang out on Instagram.
3. Start with your customers
Have you heard the story that marketing starts with customers?
All your online marketing should start with your customers in mind. Can you tailor your product or services to match your customer’s needs?
Or do you think your customers will be able to buy your product or service at the current price tag? If yes, then you have answered the question “why does your customer need you”.
For example, you might offer the same-day delivery for your product on a specific location or a 5% discount for customers that spent $1000 plus on your services.
4. How Much Do You Need to Spend to Reach Your Goals?
The budget for your online marketing depends on the digital marketing strategy you want to add to your arsenal.
If you want to employ SEO, social media or content, the budget might below. The only thing you need is to be producing good content.
This content is free unless you want to outsource it. The only thing you need to invest is your time and research.
But if you want to employ online advertising, email list or PPC, your budget can be high.
Now, what next?
Start now, you have many reasons to adopt digital marketing in your business.